Amazon is steaming ahead with efforts to raise its fashion awareness and luxury profile. Amazon will be debuting this week their digital storefront with London Fashion Week Designers. This has been a long-awaited platform for the luxury sector with a dedicated app showing brands from Europe and the US. The Amazon digital storefront will offer an array of collections from Spring 2021, ready to wear, party wear, loungewear, lingerie, and footwear from designers Preen, Les Girls Les Boys, Grenson, De La Vali, Emilio de la Morena, Kat Maconie and Teija. The Amazon Fashion x, Digital storefront is part of a wider series to help emerging and established designers to connect to online resources, infrastructure and delivery services.
Fashion File Team